Exapro enters successfully the german market with both inbound and outbound sales growing rapidly.
Germany, Switzerland and Austria are traditional industrial countries. These are already a mature market for used industrial equipments. Germany is the first manufacturer of industrial machines worldwide, and Switzerland is well-known for the high-quality and the technological advances of its equipments.
It has been a successful challenge for Exapro to enter this market: the first three trimesters of 2007 amount to a total of 15,6% of the sales.
This Exapro's success is true for both buyers and sellers of used industrial machines. As a result, 11,42 % of the visitors of the website are now German-speaking, whereas only 2,5% in October 2006.
Some important business deals have been concluded this year: a pharmaceutical freeze-drier sold from Germany to Belgium for an amount of 120 000 euros, or a MAHO milling machine from France to Germany.
This increase of sales opens the website to the whole German-speaking visitors: Germany, Switzerland, Austria, but also Poland, and some other East European countries.
The textile industry on www.texapro.com receives the benefits of this market-opening, for example a spinning plant sold from Germany to Morocco for an amount of 110 000 euros.
EXApro achieves this success by upgrading its referencing on german-speaking search engines and professional directories.
In 2008, the website plans to reach 20% of its sales of used industrial machines within the german-speaking market and to develop its awareness face to ageing competitors.