On Exapro a listing with 10 pictures is 15 times more likely to sell than a listing with 3 pictures. So having great pictures is the starting point to increase your chances of selling.
Make sure your pictures are clearly showing the equipment, with good lighting and focus. Try as well to show your machines from all possible sides, with close-up pictures as well as overall shots in order to allow buyers to get a clear overview of the outside conditions of the machine. Once that’s done, move on to the inside of the machine: pictures of the machining area, table, conveyor, etc… will help buyers assess the condition of your equipment.
Then remember, the more pictures, the more chances of selling, so do not forget to include pictures of the accessories such as tooling, molds, spares, etc… On Exapro you can upload as many pictures as you want.
On Exapro 70% of buyers use category search, so choosing the right category is key to making your used equipment visible to buyers.
We have worked hard to put together a sophisticated categorization system that makes sense for buyers and sellers. A good example is the “lathe” category. Most marketplaces use a generic “lathe” category, but here at Exapro we broke it down into 9 lathe categories. Why? Because a vertical turret lathe is not the same as a Swiss-type lathe.
So take a few extra seconds to carefully select the category of your listing, in order to make it easily findable for relevant buyers.
When writing your description you should consider 2 points:
In general here what our buyers need to know before purchasing:
Answer all these questions in your description to make sure you have it all covered!
Listings with a price displayed online are 3 times more likely to sell than listings with no price shown.
Showing your price online attracts buyers who are much more qualified than on other listings, because they inquire knowing how much you want for your equipment.
Of course, it’s always good to keep some margin for a discount, as this tends to happen when dealing with used machinery. Our study shows that on deals made through our marketplace the average discount was 11%.
When a buyer places an inquiry on your listing, he has on average done the same for 4 other listings. Being responsive to an inquiry makes your offer stand out compared to the other ones. It’s also a better customer service provided for the buyer, which creates trust and shows seriousness.